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Fashion
Product Launch
Instagram
Pinterest
YouTube
Sustainable Fashion Collection Launch
Evergreen Apparel
Timeframe
1 month
Influencers
25 influencers
Budget
$90,000
Challenge
Evergreen Apparel needed to launch their sustainable fashion collection while highlighting their eco-friendly practices and ethical manufacturing.
Solution
We created a multi-faceted campaign with sustainability advocates and fashion influencers, focusing on the brand's environmental impact and style versatility.
Results
48 hrs
until collection sold out
128%
increase in brand searches
4.2M
content impressions
35%
of customers were first-time buyers
The campaign successfully positioned Evergreen Apparel as a leader in sustainable fashion, creating enormous demand that exceeded inventory projections.
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