Fintech App User Education Campaign

WealthWise

Timeframe

3 months

Influencers

8 finance experts

Budget

$180,000

Challenge

WealthWise needed to educate potential users about their investment app's features while addressing concerns about financial technology.

Solution

We created an educational campaign with finance experts and educators, focusing on accessible financial literacy content and practical app demonstrations.

Results

165%

increase in app signups

30%

higher average user deposit than previous campaigns

48%

decrease in customer support inquiries

18M

video views across platforms

The educational campaign not only drove significant user acquisition but also attracted higher-value customers who required less support.

"The influencer campaign exceeded our expectations, bringing in users who were better informed about our product and ready to engage more deeply with our platform."

Michael Chen

CMO, WealthWise

Campaign Gallery

Fintech App User Education Campaign - Gallery image 3

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